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Why Branding Is Critical to Increasing Average Order Value
When businesses think about increasing average order value (AOV), they usually look at tactics: Bundles Upsells Discounts Free delivery thresholds Those tactics work — but only up to a point. What most businesses miss is this: Branding sets the upper limit of what customers are willing to spend. If your brand doesn’t signal value, authority, or trust, no pricing tactic will sustainably raise AOV. AOV Is Psychological Before It’s Mathematical Average order value isn’t just abo
Jordan Cooper
Mar 22 min read
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